Yasmin Jay was encouraged to pursue her love for creativity and design.
With her eye for detail and and penchant for refined craftsmanship, she successfully completed a Bachelor of Fashion Design at the Whitehouse Institute of Design.
Inspired by both international runways and her local community, Yasmin Jay has launched her eponymous label fusing Middle East and West to showcase a modest take on contemporary fashion.
Explore her first collection, The Lost Fortress, which conjures a capsule of elevated wardrobe essentials and statement pieces, and a meticulous approach to tailoring that exudes effortless luxury.
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